The real challenge of contemporary life is not to get more but rather less.

The emerging concern is to limit the invadence of things, of food, of noise.

For example: eating prefabricated cakes, the use of plastic cups, shopping during sales time or watching on TV meaningless programmes and over-loud advertisements.

The idea is to run this as a diet, taking note every day of the useless items avoided.

The day before yesterday I skipped a breakfast on an Iberia flight to Bruxelles (again?). It could also be possible to attribute points to each item (and that breakfast would have represent a very high score).